In this course you will learn everything you need to know to optimize your digital content. Discover general practices, testing formats, and a deep dive into optimizing content for Facebook, YouTube and YouTube ads, display ads, websites, and landing pages.
With the digital marketing landscape changing and evolving rapidly, it isn’t enough to do a single training program – you need a plan to continue to learn and evolve. Smart marketers and business professionals are growing their knowledge and skills in digital marketing to drive results and grow career opportunities.
This course is for business professionals and marketers who want a strong grasp on the core concepts in digital marketing – what they are, how they work and how to implement them for growth. See exactly how to build a solid digital marketing strategy and put it into action so that you are positioning your business for success in digital.
Facebook advertising is a powerful way to grow your business online. In this training you will discover exactly why Facebook ads are so powerful and how you can harness them to bring your business results to the next level.
This program will give you everything you need, including step-by-step instruction, examples and ideas to help you Define, Design and Deliver a personal brand that gets results. Krista Neher, CEO of Boot Camp Digital, bestselling author and global speaker, will walk you through how to create and execute a strong personal brand based on the principles used by some of the most iconic personal brands in the world.
Discover how different social networks and online sites can be used as a part of your personal branding delivery and get all the tools you need to build your plan and get started bringing visibility to yourself and attracting opportunities.
LinkedIn Marketing gives you everything you need to grow your business on LinkedIn.
LinkedIn is the world’s largest professional network. It is the place that business professionals go to search for information, assess your credibility, connect with each other, discover business partners, and get recommendations about business topics. Learn everything you need to get started and create a presence that makes an outstanding impression for both you and your business.
To be successful online, you need to build SEO into your digital marketing plan. However, most businesses are hesitant to implement search engine optimization because it seems too technical and complicated, they don’t see the value, or worse – they’ve been burned by a so-called “SEO Expert” and spent a lot of money for little results. In this program, SEO is broken down in a way that is easy to understand so that you can drive organic search to get massive results, without the need to learn code or hire an expensive “expert”.
Just because you know how to use Facebook does not mean you know how to build and execute an effective social media strategy. Studies show that 97% of businesses are active on social media, yet only 20% are seeing actual results. Your social media expertise can help produce the results that every business only dreams about.
In Social Media Strategy, you will be guided through building a strategic social media marketing plan based on eight steps. By the end of this course you will have the knowledge and tools necessary to build a consistent and deliberate process for your social media strategy. Know the right content mix for your audience, understand the key factors in deciding which social networks will work best for your business, and learn the steps to launch your social media presence and how best to prioritize your efforts.