SCPS Chapter 16 e-Book

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Chapter 16 – Sales Technology and Digital Tools

Abstract

This chapter explores how sales professionals can use modern digital tools to increase efficiency, accuracy, and client engagement. It covers CRM platforms, sales engagement software, automation, AI, and how to evaluate new technologies for adoption.

Learning Outcomes

• Evaluate and select appropriate digital tools for your sales environment
• Leverage CRM systems for lead tracking, opportunity management, and client engagement
• Use sales engagement platforms to streamline communication and outreach
• Understand how AI and automation improve personalization and productivity
• Assess ROI and user adoption when introducing new technology