SCPM Chapter 8
Learning Outcomes
After completing this chapter, learners will be able to:
- Explain how innovation supports organizational growth and competitive advantage in global markets.
- Differentiate between incremental, adjacent, and breakthrough innovation and evaluate when each approach is strategically appropriate.
- Analyze the stages of the new product development (NPD) process and assess how cross-functional collaboration strengthens concept development and execution.
- Apply design thinking, customer insight, and prototype testing principles to improve product-market fit.
- Assess the role of portfolio management, risk mitigation, and commercialization planning in launching successful new products.