Total Credits: 3 Online Course
- Categories:
- Marketing Education
- Short Description:
- In the age of smartphones, it is a foregone conclusion that marketing efforts should be accessible on a mobile device. This course offers an introduction to mobile marketing, looking at strategies for reaching target audiences through multiple channels, including websites, email, social media, and mobile apps. With an emphasis on key concepts, definitions, and metrics, the course explores ways that marketers can leverage the unique benefits of mobile devices to drive profitable customer action.
- Price:
- $79.20 - $94.05
Total Credits: 15 Online Course
- Categories:
- Marketing Education | Career Building | Personal Branding
- Faculty:
- Krista Neher
- Short Description:
- This program will give you everything you need, including step-by-step instruction, examples and ideas to help you Define, Design and Deliver a personal brand that gets results. Krista Neher, CEO of Boot Camp Digital, bestselling author and global speaker, will walk you through how to create and execute a strong personal brand based on the principles used by some of the most iconic personal brands in the world. Discover how different social networks and online sites can be used as a part of your personal branding delivery and get all the tools you need to build your plan and get started bringing visibility to yourself and attracting opportunities.
- Price:
- $0.00 - Base Price
Total Credits: 3 Online Course
- Categories:
- Marketing Education
- Short Description:
- Marketing has become vital to the success of an organization in today's competitive world. This course provides an introduction to marketing and marketing planning, and addressing the definition of marketing, the marketing mix (the Four Ps), the strategic importance of marketing, and customer values and satisfaction. The course continues into topics of marketing planning including market research, pricing, distribution, and targeting.
- Price:
- $79.20 - $94.05
Total Credits: 3 Online Course
- Categories:
- Marketing Education | Digital Marketing
- Short Description:
- As consumers increasingly turn to the digital marketplace of the Internet, organizations recognize that they can better reach and connect with their customers, clients, or prospects through digital marketing. There are many benefits to effective digital marketing including improved brand perception, more efficient lead generation, and better customer satisfaction levels. That can translate into the sale of more products and services. Creating a digital marketing strategy is crucial to meeting the marketing goals of the organization. This course offers a step-by-step introduction to the process of creating such a strategy, with an emphasis on key concepts, definitions, and metrics.
- Price:
- $79.20 - $94.05
- Categories:
- Marketing Education | Professional Certification | Career Building
- Short Description:
- This online course prepares you to take the SMEI Certified Professional Marketer certification exam. -This program focuses on decision making through extended examples, cases, and videos involving real people making real marketing decisions. -A conversational writing style, active learning techniques (cases, exercises, testimonials, and vivid descriptions of businesses and marketing professionals), help you personalize marketing and identify career interests. -This online courses gives you access to Connect: A highly reliable, easy-to-use homework and learning management solution.
- Price:
- $593.40 - $989.00
Total Credits: 3 Online Course
- Categories:
- Marketing Education
- Short Description:
- Search Engine Optimization (SEO) encompasses the practices and metrics of trying to increase a web site's ranking with search engines. This course will engage learners through a variety of assignments that span the history and technology of the World Wide Web. Students will learn how to leverage both content and technical features in order to increase ranking while also learning about the latest tools to measure performance. These aspects are then incorporated into real-world scenarios that challenge students to apply what they have learned.
- Price:
- $79.20 - $94.05
Total Credits: 3 Online Course
- Categories:
- Marketing Education | Financial Management
- Short Description:
- Statistics is the science of collecting, organizing, and analyzing data in order to make more effective decisions. As such, statistics is critical to a successful business. This introductory-level course is meant for non-financial managers. Understanding statistical techniques can help any manager responsible for marketing, management, accounting, sales, or other business functions. This course will also cover graphical representations of data that your stakeholders may expect when reviewing the results of any statistical analysis.
- Price:
- $79.20 - $94.05
Total Credits: 1 Online Course
- Categories:
- Sales Education | Marketing Education | Sales Management
- Short Description:
- Moving deadlines, establishing budget targets, closing a new sales opportunity, appeasing an angry co-worker or dissatisfied customer – every work day has the potential to present a critical negotiation point. Do you know how to prepare and lead a successful negotiation? The PEACE model offers a straightforward approach that builds confidence and leads to more mutually satisfying, win/win outcomes.
- Price:
- $0.00 - $65.55
Total Credits: 5 Online Course
- Categories:
- Marketing Education | Entrepreneurship
- Short Description:
- This course reviews the strategic issues that an entrepreneur faces while starting a new venture or business, and highlights the questions about market acceptance that must be answered during every stage of the entrepreneurial process.
- Price:
- $135.20 - $160.55
Total Credits: 3 Online Course
- Categories:
- Marketing Education | Sales Management | Leadership | Coaching
- Short Description:
- Managers who lead and manage through coaching—providing encouragement, feedback, and support—are more successful in "working through others." This course focuses on the skills and techniques of positive coaching in an organizational setting including listening actively, providing constructive feedback based on observation, reinforcing positive employee performance through recognition and praise, and teaching new skills.
- Price:
- $79.20 - $94.05
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