Image of A Manager's Guide to Artificial Intelligence
Product Type

Total Credits: 5 Online Course

Category:
Management |  Emerging Technologies
Short Description:
This course introduces learners to basic artificial intelligence concepts and trends. Artificial Intelligence plays an increasingly important role in many industries. The emergence of this new technology promises to bring unprecedented efficiencies for organizations and enhance business performance. In today's global economy, managers will need to know how AI can be leveraged to keep their organizations competitive, as well as understand the potential ethical issues associated with employing AI technologies such as deep learning, machine learning, and the various AI-enabled recognition technologies.
Price:
$160.55 - Member Price (5% Off) Base Price - $169.00

Image of A Manager's Guide to Blockchain
Product Type

Total Credits: 3 Online Course

Category:
Management |  Emerging Technologies
Short Description:
Blockchain is on the forefront of emerging technologies and is the foundation of modern cryptocurrencies. If you're a manager with little exposure to blockchain as a concept, this course will help you build an understanding of the concepts and how the technology might apply to your business. This course is an introduction to blockchain as an underlying technology for cryptocurrencies and other applications. The assignments delve into critical parts of blockchain, such as consensus mechanisms and cryptography. They also look at blockchain's impact on verticals such as healthcare, Fintech, and government, along with democracy, governance, and social impact.
Price:
$141.55 - Member Price (5% Off) Base Price - $149.00

Image of A Manager's Guide to Information Technology
Product Type

Total Credits: 10 Online Course

Category:
Management |  Computer Applications
Short Description:
A Manager's Guide to Information Technology course is designed to help managers develop a solid understanding of the basic concepts and technologies that they will encounter in the information technology field. Learners in this course will expand their knowledge of IT through games, videos, interactive exercises, quizzes, and other engaging content.
Price:
$322.05 - Member Price (5% Off) Base Price - $339.00

Image of A Manager's Guide to Robotics
Product Type

Total Credits: 5 Online Course

Category:
Management |  Emerging Technologies
Short Description:
This course will introduce many of the concepts and metrics for management to consider when evaluating whether an investment in robotics is the right decision for the operation. The course begins by defining automation types and processes before exploring the business functions involved in making the decision to execute an automation enhancement. In addition to delving into pragmatic issues, this course also explores the strategic and ethical issues of replacing human workers with robots.
Price:
$160.55 - Member Price (5% Off) Base Price - $169.00

Image of A Manager's Guide to Superior Customer Service
Product Type

Total Credits: 3 Online Course

Category:
Management |  Customer Service
Short Description:
A Manager's Guide to Superior Customer Service explores the art and science of developing a superior customer experience. Customers are vital to any organization and superior customer service can pay large financial dividends.
Price:
$99.00

Image of Accounting and Finance for Entrepreneurs
Product Type

Total Credits: 5 including 5 Online Course

Category:
Financial Management
Short Description:
This course provides an introduction to key topics in accounting and finance for those involved in new ventures. It reviews financial accounting basics, including GAAP Principles and financial statements, and also covers key issues in finance, broadly defined as any financial or monetary activity that involves a company.
Price:
$169.00

Image of An Overview of Marketing
Product Type

Total Credits: 3 Online Course

Category:
Marketing Education
Short Description:
Marketing has become vital to the success of an organization in today's competitive world. This course provides an introduction to marketing and marketing planning, and addressing the definition of marketing, the marketing mix (the Four Ps), the strategic importance of marketing, and customer values and satisfaction. The course continues into topics of marketing planning including market research, pricing, distribution, and targeting.
Price:
$99.00

Image of Body Language for Leaders
Product Type

Total Credits: 3 Online Course

Category:
Leadership |  Management
Short Description:
At the core of strong leadership is the ability to communicate effectively. But many leaders focus solely on their spoken words while ignoring the impact of their nonverbal cues, including facial expressions, hand gestures, body movements, and eye gaze. By understanding the impact of body language, leaders can learn how to communicate in a way that builds and sustains positive relationships with employees, clients, and business partners. This course will provide leaders with tips for reading body language and using it to exude both strength and warmth. The course also addresses gender stereotypes and cross-cultural body language and explores the role of body language in virtual communication.
Price:
$99.00

Image of Business Ethics in the 21st Century
Product Type

Total Credits: 10 Online Course

Category:
Ethics
Short Description:
Ethical decisions in business are everywhere. Managers and leaders, ideally, choose the moral right versus the moral wrong all the time. Organizations have learned that the costs of unethical actions can be high, both legally, and from the perspective of brand image and reputation. This introductory-level course introduces the major ethical frameworks in business and seeks to give learners a strong foundation in ethical business practices, whether as individuals, as a leaders, or as stewards of the organization. This course reviews how organizations can establish and encourage an ethical culture while monitoring for compliance.
Price:
$329.00

Image of Business Law for Entrepreneurs
Product Type

Total Credits: 5 Online Course

Category:
Legal
Short Description:
When starting a new venture, understanding the relevant laws can make or break your success. This course covers the basics of business law for an entrepreneur. It reviews legal structures for a new venture, intellectual property, employment law, contracts, government regulation, and personal and real property.
Price:
$169.00

Image of Content Marketing
Product Type

Total Credits: 3.5 Online Course

Category:
Marketing Education |  Digital Marketing
Short Description:
This course offers an introduction to content marketing, a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience. With an emphasis on key concepts, definitions, and metrics, the course examines ways that marketers can tailor their content to meet the specific needs of potential customers as they travel through the sales funnel. Learners will explore how content is used to build brand awareness and establish the brand as a trusted source of expert advice.
Price:
$129.00

Image of Conversion Rate Optimization
Product Type

Total Credits: 3 Online Course

Category:
Marketing Education |  Digital Marketing
Short Description:
Conversion Rate Optimization is the process of steady and incremental marketing improvement to yield stronger results. In this course, learners will discover the five key steps to Conversion Rate Optimization and how the process interacts with other facets of digital marketing. Through a variety of instructive techniques, including subject matter expert videos and case-study scenarios, this course provides learners with the knowledge and resources to be more effective professionals.
Price:
$99.00

Image of Corporate Social Responsibility
Product Type

Total Credits: 3 Online Course

Category:
Marketing Education |  Leadership |  Ethics |  Management
Short Description:
Corporate social responsibility (CSR) is the concept of organizations taking responsibility for their impact on society and the environment. Businesses which embrace CSR promote the public interest through what they do (for example, encouraging community growth and development) and what they refrain from doing (for example, eliminating or avoiding practices that harm stakeholders, regardless of whether such practices are legal). CSR is the inclusion of the public interest into corporate decision-making.
Price:
$99.00

Image of Data Analysis for Improving Organizational Performance
Product Type

Total Credits: 5 Online Course

Category:
Management |  Data Analysis
Short Description:
When using data analysis to improve organizational performance, it's vital to employ the tools that bring the data to life and keep people engaged in the process. Organizations in both the public and private sectors often use tools and frameworks to deliver the data, and the information the data might suggest, to its staff. This intermediate-level course will explain some of these measures and tools, describe some specific measurements, and explain the relationship between assessment and strategy. Summarizing the data with the correct tool can be the gating factor to reaching staff and effecting changes that spur performance improvement.
Price:
$169.00

Image of Data Analysis in the Real World
Product Type

Total Credits: 5 Online Course

Category:
Financial Management |  Management |  Data Analysis
Short Description:
How are data-driven decisions put into practice in the real world? How do these decisions differ when applied to different sectors, such as health care, education and government? This intermediate-level course will provide answers to these questions as well as recommendations for decision-making based on data analytics for each sector. The course will begin with an introduction of Big Data, then continue into a deeper dive on its implications within each sector. Industry case studies make the concepts applicable in the real-world.
Price:
$169.00

Image of Digital Content Optimization
Product Type

Category:
Marketing Education |  Digital Marketing
Faculty:
Krista Neher
Short Description:
In this course you will learn everything you need to know to optimize your digital content. Discover general practices, testing formats, and a deep dive into optimizing content for Facebook, YouTube and YouTube ads, display ads, websites, and landing pages.
Price:
$197.00

Image of Digital Marketing Mastery
Product Type

Category:
Marketing Education |  Digital Marketing
Faculty:
Krista Neher
Short Description:
With the digital marketing landscape changing and evolving rapidly, it isn’t enough to do a single training program – you need a plan to continue to learn and evolve. Smart marketers and business professionals are growing their knowledge and skills in digital marketing to drive results and grow career opportunities.
Price:
$997.00

Image of Digital Marketing Strategy
Product Type

Total Credits: 3 Online Course

Category:
Marketing Education |  Digital Marketing
Short Description:
As consumers increasingly turn to the digital marketplace of the Internet, organizations recognize that they can better reach and connect with their customers, clients, or prospects through digital marketing. There are many benefits to effective digital marketing including improved brand perception, more efficient lead generation, and better customer satisfaction levels. That can translate into the sale of more products and services. Creating a digital marketing strategy is crucial to meeting the marketing goals of the organization. This course offers a step-by-step introduction to the process of creating such a strategy, with an emphasis on key concepts, definitions, and metrics.
Price:
$99.00

Image of Digital Marketing Strategy
Product Type

Total Credits: 3.5 Online Course

Category:
Marketing Education |  Digital Marketing
Faculty:
Krista Neher
Short Description:
This course is for business professionals and marketers who want a strong grasp on the core concepts in digital marketing – what they are, how they work and how to implement them for growth. See exactly how to build a solid digital marketing strategy and put it into action so that you are positioning your business for success in digital.
Price:
$397.00

Image of Emotional Intelligence for Managers
Product Type

Total Credits: 3 Online Course

Category:
Leadership |  Career Building
Short Description:
Emotional intelligence (EI) is our ability to identify and control our emotions to achieve positive outcomes in our relationships. Managers with high EI are better equipped to deal with subordinates, colleagues, and company executives, and they can do a better job of handling and resolving conflicts. This one-module course reviews the underlying concepts of emotional intelligence and explores how managers can improve and make use of their emotional intelligence.
Price:
$99.00

Image of Excel Advanced Skills
Product Type

Total Credits: 3 Online Course

Category:
Career Building |  Computer Applications
Short Description:
This course designed for the learner who already has a solid understanding of Excel's basic tools and functions. The course teaches learners some of the more advanced skills and features available in Excel, which may be useful in data analysis. These skills include style templates, conditional formatting, data validation, data manipulation, and pivot tables.
Price:
$99.00

Image of Excel Basics
Product Type

Total Credits: 3 Online Course

Category:
Career Building |  Computer Applications
Short Description:
As big data continues to change the way businesses operate and drive strategy, the ability to efficiently and effectively organize and analyze data is crucial. Managers need to be able to utilize tools to identify trends and help make better business decisions. Microsoft's Excel is a powerful spreadsheet software to organize and manage data related to business operations. This course focuses on mastering the fundamental tasks performed in Excel, including data entry, basic formula calculations, and formatting and style operations. During the course, you will learn how to build a spreadsheet from scratch and gain a greater understanding of the most popular Excel commands and functions.
Price:
$99.00

Image of Excel Tips and Tricks
Product Type

Total Credits: 3 Online Course

Category:
Career Building |  Computer Applications
Short Description:
This course features 25 of the most popular Excel tip and tricks for both novice and advanced Excel users. In this course, you will learn time-saving techniques to boost efficiency, increase productivity and workflow, and improve and advance your skills. Topics include data entry, data organization, data cleaning, elements of style, data sorting, data filtering, and spreadsheet display tips. This course also covers three of the most popular lookup and reference functions: VLOOKUP, HLOOKUP, and Find + Replace.
Price:
$99.00

Image of Facebook Advertising Training Course
Product Type

Category:
Marketing Education |  Digital Marketing
Faculty:
Krista Neher
Short Description:
Facebook advertising is a powerful way to grow your business online. In this training you will discover exactly why Facebook ads are so powerful and how you can harness them to bring your business results to the next level.
Price:
$197.00

Image of Financial Planning and Control
Product Type

Total Credits: 3 Online Course

Category:
Financial Management
Short Description:
Decision-making within an organization often hinges on the numbers. So what financial tools do managers need to be familiar with to make sound, defensible decisions? This introductory-level course is meant to teach finance concepts to non-financial managers, and considers tools for decision-making such as cost benefit analysis, break even analysis, and Balanced Scorecard. The course also teaches the basic finance concepts such as return on investment (ROI), fixed and variable costs, and payback period.
Price:
$99.00

Image of Finding Purpose in Your Career
Product Type

Total Credits: 3 Online Course

Category:
Career Building
Short Description:
Whether you're just starting out in the workforce or changing careers, it is important to understand how the job you perform contributes to your sense of fulfillment in life. This course prompts you to examine various job settings and functions, comparing each against your own preferences, values, and expectations, in order to determine the best job fit for you.
Price:
$69.00

Image of Global Business Management
Product Type

Total Credits: 10 Online Course

Bundles:
Certified Global Business Professional (CGBP) Exam Prep
Category:
Management |  Global Business
Short Description:
This online and self-paced Global Business Management prepares learners to take NASBITE's Certified Global Business Professional™ exam. It includes an in-depth review of the Global Business Management knowledge area aligned with NASBITE's practice delineation, exam taking tips, module quizzes, and a 25-question Practice Exam covering the Global Business Management area of knowledge.
Price:
$329.00

Image of Global Marketing
Product Type

Total Credits: 10 Online Course

Bundles:
Certified Global Business Professional (CGBP) Exam Prep
Category:
Marketing Education |  Global Business
Short Description:
This online and self-paced Global Marketing prepares learners to take NASBITE's Certified Global Business Professional™ exam. It includes an in-depth review of the Global Marketing knowledge area aligned with NASBITE's practice delineation, exam taking tips, module quizzes, and a 25-question Practice Exam covering the Global Marketing area of knowledge.
Price:
$329.00

Image of Global Supply Chain Management
Product Type

Total Credits: 10 Online Course

Bundles:
Certified Global Business Professional (CGBP) Exam Prep
Category:
Management |  Global Business
Short Description:
This online and self-paced Global Supply Chain Management prepares learners to take NASBITE's Certified Global Business Professional™ exam. It includes an in-depth review of the Global Supply Chain Management knowledge area aligned with NASBITE's practice delineation, exam taking tips, module quizzes, and a 25-question Practice Exam covering the Global Supply Chain Management area of knowledge.
Price:
$329.00

Image of Global Trade Finance
Product Type

Total Credits: 10 Online Course

Bundles:
Certified Global Business Professional (CGBP) Exam Prep
Category:
Financial Management |  Management |  Global Business
Short Description:
This online and self-paced Global Trade Finance prepares learners to take NASBITE's Certified Global Business Professional™ exam. It includes an in-depth review of the Global Trade Finance knowledge area aligned with NASBITE's practice delineation, exam taking tips, module quizzes, and a 25-question Practice Exam covering the Global Trade Finance area of knowledge.
Price:
$329.00

Image of Handling Difficult Employee Behavior
Product Type

Total Credits: 10 Online Course

Category:
Leadership
Short Description:
As a manager, handling difficult employee behavior is now your job. And it can be overwhelming to try to navigate the psychology of poor behavior to try to figure out how to improve the situation. This course is designed to prepare managers to deal with troublesome and difficult behavior by employees. By effectively addressing, coaching, and counseling employees, you can improve their behavior and improve morale, staff retention, productivity, and teamwork. This course uses videos to illustrate each behavior type so that you can more easily apply the techniques to your current work environment. Focusing on dealing with the behavior (not the person), tools and techniques for positive change are clear and well-defined.
Price:
$329.00

Image of Handling Workplace Conflict
Product Type

Total Credits: 5 Online Course

Category:
Leadership
Short Description:
As a manager, you will undoubtedly deal with conflict. And as you look around to figure out who will keep the peace, you might be realizing that person is now you. This course introduces the various forms of conflict that can arise in the workplace and presents strategies that managers can use to help deal with conflict situations. It includes video commentary from an expert in the field and presents some fictitious real-world scenarios that allow learners to practice applying the skills and strategies discussed throughout the course.
Price:
$169.00

Image of How to Coach
Product Type

Total Credits: 3 Online Course

Category:
Marketing Education |  Sales Management |  Leadership |  Coaching
Short Description:
Managers who lead and manage through coaching—providing encouragement, feedback, and support—are more successful in "working through others." This course focuses on the skills and techniques of positive coaching in an organizational setting including listening actively, providing constructive feedback based on observation, reinforcing positive employee performance through recognition and praise, and teaching new skills.
Price:
$99.00

Image of How to Read a Financial Statement
Product Type

Total Credits: 3 Online Course

Category:
Financial Management
Short Description:
Financial statements can look intimidating and, as a non-financial manager, you may feel like ascertaining the right conclusion from a financial statement is like finding a needle in a haystack. This course covers financial reports and their meaning. You will learn the fundamentals and importance of the income statement, balance sheet, and statement of cash flows, and how they can be used to manage a business. You will also be exposed to financial (ratio) analysis.
Price:
$99.00

Image of Introduction to Business Statistics
Product Type

Total Credits: 3 Online Course

Category:
Marketing Education |  Financial Management
Short Description:
Statistics is the science of collecting, organizing, and analyzing data in order to make more effective decisions. As such, statistics is critical to a successful business. This introductory-level course is meant for non-financial managers. Understanding statistical techniques can help any manager responsible for marketing, management, accounting, sales, or other business functions. This course will also cover graphical representations of data that your stakeholders may expect when reviewing the results of any statistical analysis.
Price:
$99.00

Image of Introduction to Data Analysis
Product Type

Total Credits: 5 Online Course

Category:
Management |  Data Analysis
Short Description:
Whatever your profession. Whatever your field. As a professional, and certainly as a leader, you will be asked to make a decision based on data. This course will introduce the different types of decisions made in an organizational setting, why quantitative analytics is important, and how data quality can affect decision making. Since quantitative analytics is used in various settings, this intermediate-level course also offers insight into how research is used in different sectors. From a management perspective, the course highlights appropriate quantitative methods and ways to ensure quality and accuracy through research design.
Price:
$169.00

Image of Introduction to Entrepreneurship
Product Type

Total Credits: 5 Online Course

Category:
Entrepreneurship
Short Description:
Having an entrepreneurial spirit and a good idea is a great foundation to starting your own business. But you may need a bit more to succeed. This course explores the different aspects of entrepreneurship and how entrepreneurs create and establish successful new ventures. It reviews issues and activities involved in starting a new business, including the decisions that must be made before an enterprise can be launched and established.
Price:
$169.00

Image of Introduction to Finance
Product Type

Total Credits: 3 Online Course

Category:
Financial Management
Short Description:
Understanding basic finance is important for any managerial position, even non-financial managers. This introductory-level course starts at the beginning, discussing finance as an organizational setting and legal forms of business. The course continues on to cover the responsibilities of financial managers, roles of finance in a typical business organization, and relevant financial markets of interest to financial managers. Further, the course will discuss corporate financing and the role the stock market plays in the business world.
Price:
$99.00

Image of Introduction to Leadership
Product Type

Total Credits: 3 Online Course

Category:
Leadership
Short Description:
No matter your age or what phase of your career you're in, leadership is a crucial skill on the path to success. This course examines how to be a successful (that is, effective) leader. This course asks the crucial questions about leadership in today's organizations: What is leadership and why is it important? What does effective leadership require? What is visionary leadership? What is the role of charisma? What is the difference between managing, administering, and leading? This course offers a balance of the theory of leadership with some real-world application to help you develop this critical skill for personal growth and success. This course is based on D. Quinn Mills' book, Leadership: How to Lead, How to Live, a text used at Harvard Business School. Excerpts of the book are made available via PDF download and no additional purchase is required.
Price:
$99.00

Image of Introduction to Negotiations
Product Type

Total Credits: 3 Online Course

Category:
Sales Management |  Negotiation
Short Description:
We all negotiate every day. And even though negotiations are an integral part of our lives, techniques for managing these situations are not instinctive; they must be learned. Experienced negotiators make a conscious decision about what type of negotiation strategy to use based on a number of factors such as the importance of the relationship and the importance of what is at stake. Understanding key concepts such as the "best alternative to no agreement", reservation price, and the "zone of possible agreement" can help you conduct a successful negotiation. And since power is a fundamental dynamic in negotiations, it is important for negotiators to have a basic understanding of ways they can exert and also gain power in a discussion. This course should be an essential part of any basic business and management training.
Price:
$99.00

Image of Launch Yourself! Personal Branding Training Course
Product Type

Total Credits: 15 Online Course

Category:
Marketing Education |  Career Building |  Personal Branding
Faculty:
Krista Neher
Short Description:
This program will give you everything you need, including step-by-step instruction, examples and ideas to help you Define, Design and Deliver a personal brand that gets results. Krista Neher, CEO of Boot Camp Digital, bestselling author and global speaker, will walk you through how to create and execute a strong personal brand based on the principles used by some of the most iconic personal brands in the world. Discover how different social networks and online sites can be used as a part of your personal branding delivery and get all the tools you need to build your plan and get started bringing visibility to yourself and attracting opportunities.
Price:
$0.00

Image of Leaders & Work Life Balance
Product Type

Total Credits: 3 Online Course

Category:
Leadership
Short Description:
Why can it be so difficult to balance our work with our personal lives? And can these pressures be managed in a way that can make you more successful at both? Yes. This introductory course is meant for anyone who recognizes work-life balance as a skill and wants to improve their ability to create this balance. This course looks at methods and techniques to reconcile work and family. You will also consider the question of personal fulfillment and the needs and demands of leadership. This course is based on D. Quinn Mills' book, Leadership: How to Lead, How to Live, a text used at Harvard Business School. Excerpts of the book are made available via PDF download and no additional purchase is required.
Price:
$99.00

Image of Leadership & Management For Entrepreneurs
Product Type

Total Credits: 5 Online Course

Category:
Entrepreneurship
Short Description:
This course explores the leadership and management issues entrepreneurs face as they create and establish successful new ventures. It reviews the key managerial roles of planning, organizing, staffing, leading and controlling and their application in entrepreneurial settings. Further, the course addresses self-management for the entrepreneur--how an entrepreneur can manage his or her own time and maintain a proper work-life balance.
Price:
$169.00

Image of Leading & Managing Change
Product Type

Total Credits: 3 Online Course

Short Description:
Whether adopting new technology or adapting to a drastic shift in an organization's core focus, change is a constant in any successful business. Managers play a fundamental role in successful effecting changes across an organization, and meanwhile, humans, by nature, will often resist change out of fear of the unknown. This introductory course addresses the key issues managers face in a dynamic environment. By understanding the steps in effecting change and how to overcome resistance, a manager can successfully lead change at various levels of an organization. This course is based on D. Quinn Mills' book, Leadership: How to Lead, How to Live, a text used at Harvard Business School. Excerpts of the book are made available via PDF download and no additional purchase is required.
Price:
$99.00

Image of Leading Teams
Product Type

Total Credits: 3 Online Course

Category:
Leadership
Short Description:
Leading a team through any task or project requires special skills, and an understanding of the team dynamic and politics. This introductory-level course for managers or anyone interested in leading teams, addresses the key issues surrounding leadership in a team environment. Why is leadership important to team success? What is required of a team leader to lead his team effectively? This course considers how team leaders must account for the special and unique circumstances of working in a team, where responsibility, accountability, communication, and leadership are shared. This course is based on D. Quinn Mills' book, Leadership: How to Lead, How to Live, a text used at Harvard Business School. Excerpts of the book are made available via PDF download and no additional purchase is required.
Price:
$99.00

Image of LinkedIn Marketing Master Class
Product Type

Category:
Marketing Education |  Digital Marketing
Faculty:
Krista Neher
Short Description:
LinkedIn Marketing gives you everything you need to grow your business on LinkedIn. LinkedIn is the world’s largest professional network. It is the place that business professionals go to search for information, assess your credibility, connect with each other, discover business partners, and get recommendations about business topics. Learn everything you need to get started and create a presence that makes an outstanding impression for both you and your business.
Price:
$197.00

Image of Managing People
Product Type

Total Credits: 5 Online Course

Category:
Leadership
Short Description:
To be successful and move ahead in his or her career, a manager must understand how to manage people, including motivating workers and coordinating their activities. This course will explain how the goals, empowerment, measurement system of management can be employed and how organization structures differ. The course will also cover the difficulty of discipline while trying to maintain productivity and momentum.
Price:
$169.00

Image of Marketing Automation
Product Type

Total Credits: 3.5 Online Course

Category:
Marketing Education
Short Description:
This course is designed to help learners develop a solid understanding of the basic concepts and techniques that they will encounter as practitioners in the marketing automation field. Learners in this course will expand their knowledge through games, videos, a case study, quizzes, and other engaging content. Topics of major concern that are discussed in Module 1 include the key concepts, terms, and techniques used in marketing automation. The buying cycle and purchase funnel are described in detail, along with measuring content strategies and calculating the value of customers, followers, likes, and mobile loyalists.
Price:
$99.00

Image of Mobile Marketing
Product Type

Total Credits: 3 Online Course

Category:
Marketing Education
Short Description:
In the age of smartphones, it is a foregone conclusion that marketing efforts should be accessible on a mobile device. This course offers an introduction to mobile marketing, looking at strategies for reaching target audiences through multiple channels, including websites, email, social media, and mobile apps. With an emphasis on key concepts, definitions, and metrics, the course explores ways that marketers can leverage the unique benefits of mobile devices to drive profitable customer action.
Price:
$99.00

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