This online course is designed to prepare you for the SMEI SCPS™ Exam which is necessary to achieve your SCPS™ designation. This course can be completed without taking the certification exam. It is an excellent primer for entering the profession of sales and a refresher for anyone in sales who would like to improve their knowledge and skills.
This online course prepares you to take the SMEI Certified Professional Marketer certification exam.
-This program focuses on decision making through extended examples, cases, and videos involving real people making real marketing decisions.
-A conversational writing style, active learning techniques (cases, exercises, testimonials, and vivid descriptions of businesses and marketing professionals), help you personalize marketing and identify career interests.
-This online courses gives you access to Connect: A highly reliable, easy-to-use homework and learning management solution.
This online marketing management course will provide an understanding of the application of marketing theories, concepts, and practices as they relate to the management of the marketing function in a complex organization. Emphasis will be on the managerial aspects of marketing plans, including analysis of the external environment. A key element of the course will include the relationship of the "marketing mix" to strategic planning and prepare for your Certified Marketing Executive (CME®) Exam.
This is module 3 of 3 of the Certified Sales Executive Exam Preparatory Program. Completing all three modules successfully and the final exam will result in being awarded the Certified Sales Executive® - CSE® designation by SMEI. This module covers Ethics, the law and sales leadership; Managing Sales Technology and Sales Enablement Successfully; Turning Customer Information into a Winning Sales Strategy; Designing and Organizing the Salesforce; Assessing the Salesforce’s Performance and Coaching for Performance Improvements; and Effectively Leveraging Culture as a Sales Leader.
This is module 2 of 3 of the Certified Sales Executive Exam Preparatory Program. Completing all three modules successfully and the final exam will result in being awarded the Certified Sales Executive® - CSE® designation by SMEI. This module covers: recruiting and selecting the right salespeople; training and developing the salesforce; supervivsing, managing, and leading salespeople individually and in teams; setting goals and managing the performance of the salesforce; and motivating and rewarding salespeople.