Image of SMEI Certified Marketing Executive® (CME®) Exam Preparatory Online Cou
Product Type
Certification Course

Marketing Education |  Professional Certification |  Marketing Management
Short Description:
This online self study course will provide an understanding of the application of marketing theories, concepts, and practices as they relate to the management of the marketing function in a complex organization. Emphasis will be on the managerial aspects of marketing plans, including analysis of the external environment. A key element of the course will include the relationship of the "marketing mix" to strategic planning and prepare for your Certified Marketing Executive (CME®) Exam.
$1,049.00 - $1,099.00

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