This online self study course will provide an understanding of the application of marketing theories, concepts, and practices as they relate to the management of the marketing function in a complex organization. Emphasis will be on the managerial aspects of marketing plans, including analysis of the external environment. A key element of the course will include the relationship of the "marketing mix" to strategic planning and prepare for your Certified Marketing Executive (CME®) Exam.
This self study course provides applicants with a view of the principle areas of sales under the theme "Partnering to Create Value". It explores the factors influencing how buying decisions are made, including the impact of buying decisions on an organization. Applicants gain a working knowledge of practical sales and business vocabulary. In today's competitive market a "partnering style of selling" creates a competitive advantage for sales organizations that transcends to increased customer value. This course is ideally suited for those wishing to achieve high performance selling and prepare for the SMEI Certified Professional Salesperson exam.
This self study course prepares you for the exciting challenges related to leading sales organizations in today's hyper-competitive global economy. You will learn basic theoretical foundations that will enable you to adapt to the economy as it continues to evolve, balanced with practical applications you need to know in order to lead performing sales teams and prepare for your Certified Sales Executive (CSE®) Exam.
Join us for this exciting learning experience. With an easy to follow syllabus paced over 12 weeks in an online environment that you can approach in a self-study format, you'll find this course will fit into even the busiest schedule. While the syllabus is structured to give you a recommended schedule, you'll be able to go through it at your own pace as long as you complete all of the assignments by the course completion. The entire learning experience can be enjoyed at home or your office.