This online course is designed to prepare you for the SMEI SCPS™ Exam which is necessary to achieve your SCPS™ designation. This course can be completed without taking the certification exam. It is an excellent primer for entering the profession of sales and a refresher for anyone in sales who would like to improve their knowledge and skills.
This online course is designed to prepare you for the SMEI SCPM™ Exam which is necessary to achieve your SCPM™ designation. This course can be completed without taking the certification exam. It is an excellent primer for entering the profession of marketing and a refresher for anyone in marketing who would like to improve their knowledge and skills.
This online marketing management course will provide an understanding of the application of marketing theories, concepts, and practices as they relate to the management of the marketing function in a complex organization. Emphasis will be on the managerial aspects of marketing plans, including analysis of the external environment. A key element of the course will include the relationship of the "marketing mix" to strategic planning and prepare for your Certified Marketing Executive (CME®) Exam.
This self study course prepares you for the exciting challenges related to leading sales your sales team in today's hyper-competitive global economy. You will learn basic theoretical foundations that will enable you to adapt to the economy as it continues to evolve, balanced with practical applications you need to know in order to lead and improve sales performance while you prepare for your Certified Sales Executive (CSE®) Exam.