Certification Course
SMEI Certified Professional Marketer (SCPM) Exam Preparatory Course
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- Faculty:
- Mr Willis Turner CAE CME CSE
Description
This online course prepares you to take the SMEI Certified Professional Marketer certification exam.
-This program focuses on decision making through extended examples, cases, and videos involving real people making real marketing decisions.
-A conversational writing style, active learning techniques (cases, exercises, testimonials, and vivid descriptions of businesses and marketing professionals), help you personalize marketing and identify career interests.
-This online courses gives you access to Connect for 6 months: A highly reliable, easy-to-use homework and learning management solution.
Course registration fee includes 6-months of access to Connect where you will locate your online textbook, chapter quizzes and interactive exercises.
Individuals who achieve a passing grade of 75% or higher on the certification exam will receive their SCPM credential and a digital badge which can be verified online, plugged into popular social media programs such as LinkedIn and used on email signature.
Learning Method
The online course utilizes an interactive learning experience that will help you apply practical knowledge as you study.
SCPM Course Outline
Part 1: Initiating the Marketing Process
1 Creating Customer Relationships and Value through Marketing
2 Developing Successful Organizational and Marketing Strategies
Appendix A Building an Effective Marketing Plan
3 Understanding the Marketing Environment, Ethical Behavior, and Social
Responsibility
Part 2: Understanding Buyers and Markets
4 Understanding Consumer Behavior
5 Understanding Organizations as Customers
6 Understanding and Reaching Global Consumers and Markets
Part 3: Targeting Marketing Opportunities
7 Marketing Research: From Customer Insights to Actions
8 Market Segmentation, Targeting, and Positioning
Part 4: Satisfying Marketing Opportunities
9 Developing New Products and Services
10 Managing Successful Products, Services, and Brands
11 Pricing Products and Services
12 Managing Marketing Channels and Supply Chains
13 Retailing and Wholesaling
14 Implementing Interactive and Multichannel Marketing
15 Integrated Marketing Communications and Direct Marketing
16 Advertising, Sales Promotion, and Public Relations
17 Using Social Media and Mobile Marketing to Connect with Consumers
18 Personal Selling and Sales Management
Appendix B Planning a Career in Marketing
Faculty
Mr Willis Turner CAE CME CSE Related Seminars and Products
President & CEO
SMEI
Willis Turner is President & CEO of SMEI and has been actively engaged in supporting professional association management through volunteer service on the ASAE accreditation committee, the National Advisory Board for DECA and the National Society of Professional Engineers.
Willis is a Certified Marketing & Sales Instructor and actively teaches marketing, professional selling and sales management through universities and corporate programs around the world.
Willis holds the CME and CSE designations bestowed by SMEI and the Certified Association Executive (CAE) designation from ASAE which he earned in 2005. Earners of the Certified Association Executive have demonstrated, through experience and passing an exam, that they have practical experience in association management and executive level knowledge in defined competencies. He has a strong aptitude for web-based tools that assist associations and non-profit organizations to be more productive while providing members with high value. Willis is passionate about professional certification and has 20+ years of experience in developing and managing professional certification programs.
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Course Information for SMEI Certification
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SCPM Course Connect
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