Image of An Overview of Marketing
Product Type
Online Course

Total Credits: 3 Online Course

Category:
Marketing Education
Short Description:
Marketing has become vital to the success of an organization in today's competitive world. This course provides an introduction to marketing and marketing planning, and addressing the definition of marketing, the marketing mix (the Four Ps), the strategic importance of marketing, and customer values and satisfaction. The course continues into topics of marketing planning including market research, pricing, distribution, and targeting.
Price:
$99.00

Image of Business Ethics in the 21st Century
Product Type
Online Course

Total Credits: 10 Online Course

Category:
Ethics
Short Description:
Ethical decisions in business are everywhere. Managers and leaders, ideally, choose the moral right versus the moral wrong all the time. Organizations have learned that the costs of unethical actions can be high, both legally, and from the perspective of brand image and reputation. This introductory-level course introduces the major ethical frameworks in business and seeks to give learners a strong foundation in ethical business practices, whether as individuals, as a leaders, or as stewards of the organization. This course reviews how organizations can establish and encourage an ethical culture while monitoring for compliance.
Price:
$329.00

Image of Content Marketing
Product Type
Online Course

Total Credits: 3.5 Online Course

Category:
Marketing Education |  Digital Marketing
Short Description:
This course offers an introduction to content marketing, a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience. With an emphasis on key concepts, definitions, and metrics, the course examines ways that marketers can tailor their content to meet the specific needs of potential customers as they travel through the sales funnel. Learners will explore how content is used to build brand awareness and establish the brand as a trusted source of expert advice.
Price:
$129.00

Image of Conversion Rate Optimization
Product Type
Online Course

Total Credits: 3 Online Course

Category:
Marketing Education |  Digital Marketing
Short Description:
Conversion Rate Optimization is the process of steady and incremental marketing improvement to yield stronger results. In this course, learners will discover the five key steps to Conversion Rate Optimization and how the process interacts with other facets of digital marketing. Through a variety of instructive techniques, including subject matter expert videos and case-study scenarios, this course provides learners with the knowledge and resources to be more effective professionals.
Price:
$99.00

Image of Corporate Social Responsibility
Product Type
Online Course

Total Credits: 3 Online Course

Category:
Marketing Education |  Leadership |  Ethics |  Management
Short Description:
Corporate social responsibility (CSR) is the concept of organizations taking responsibility for their impact on society and the environment. Businesses which embrace CSR promote the public interest through what they do (for example, encouraging community growth and development) and what they refrain from doing (for example, eliminating or avoiding practices that harm stakeholders, regardless of whether such practices are legal). CSR is the inclusion of the public interest into corporate decision-making.
Price:
$99.00

Image of Digital Content Optimization
Product Type
On Demand

Category:
Marketing Education |  Digital Marketing
Faculty:
Krista Neher
Short Description:
In this course you will learn everything you need to know to optimize your digital content. Discover general practices, testing formats, and a deep dive into optimizing content for Facebook, YouTube and YouTube ads, display ads, websites, and landing pages.
Price:
$197.00

Image of Digital Marketing Mastery
Product Type
On Demand

Category:
Marketing Education |  Digital Marketing
Faculty:
Krista Neher
Short Description:
With the digital marketing landscape changing and evolving rapidly, it isn’t enough to do a single training program – you need a plan to continue to learn and evolve. Smart marketers and business professionals are growing their knowledge and skills in digital marketing to drive results and grow career opportunities.
Price:
$997.00

Image of Digital Marketing Strategy
Product Type
Online Course

Total Credits: 3 Online Course

Category:
Marketing Education |  Digital Marketing
Short Description:
As consumers increasingly turn to the digital marketplace of the Internet, organizations recognize that they can better reach and connect with their customers, clients, or prospects through digital marketing. There are many benefits to effective digital marketing including improved brand perception, more efficient lead generation, and better customer satisfaction levels. That can translate into the sale of more products and services. Creating a digital marketing strategy is crucial to meeting the marketing goals of the organization. This course offers a step-by-step introduction to the process of creating such a strategy, with an emphasis on key concepts, definitions, and metrics.
Price:
$99.00

Image of Digital Marketing Strategy
Product Type
On Demand

Total Credits: 3.5 Online Course

Category:
Marketing Education |  Digital Marketing
Faculty:
Krista Neher
Short Description:
This course is for business professionals and marketers who want a strong grasp on the core concepts in digital marketing – what they are, how they work and how to implement them for growth. See exactly how to build a solid digital marketing strategy and put it into action so that you are positioning your business for success in digital.
Price:
$397.00

Image of Facebook Advertising Training Course
Product Type
On Demand

Category:
Marketing Education |  Digital Marketing
Faculty:
Krista Neher
Short Description:
Facebook advertising is a powerful way to grow your business online. In this training you will discover exactly why Facebook ads are so powerful and how you can harness them to bring your business results to the next level.
Price:
$197.00

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