What if you could automate meeting notes, generate reports instantly, and get real-time insights to enhance your sales and marketing efforts—all with AI? That’s exactly what Zoom AI Companion enables, and this course will show you how to use it effectively without the hype. This is a practical, non-promotional learning experience designed to help you work smarter, save time, and drive better results.
Every savvy marketer needs to have a basic understanding of Behavioral Science, the study of how people really make decisions, in order to create better outcomes and to future-proof their career. This course will teach you the basics of Behavioral Science and show you how marketers at companies like Facebook, Uber and Walmart are using it to drive consumer behavior. After learning about Behavioral Science and the common misconceptions you need to avoid, we’ll do a hands-on exercise so you can apply these principles to a real life marketing challenge.
In this session, Willis Turner, SMEI’s Chief Executive Officer will take you behind the scenes with an in-depth look SMEI’s integrated marketing campaigns used to develop the customer journey.
This exam registration is for SMEI online certification exams. Please note that if you are unable to take the exam on the date you select, there is a fee of $50 to reschedule. All certification exams have a maximum time limit of 3 hours.
Price:
$0.00
-
$150.00
Date:
Tue, Jun 24, 2025 - 8:00 AM to 4:00 PM PDT - more dates
This exam registration is for SMEI online certification exams. Please note that if you are unable to take the exam on the date you select, there is a fee of $50 to reschedule. All certification exams have a maximum time limit of 3 hours.
Price:
$0.00
-
$150.00
Date:
Wed, Jun 25, 2025 - 8:00 AM to 5:00 PM PDT - more dates
This online marketing management course will provide an understanding of the application of marketing theories, concepts, and practices as they relate to the management of the marketing function in a complex organization. Emphasis will be on the managerial aspects of marketing plans, including analysis of the external environment. A key element of the course will include the relationship of the "marketing mix" to strategic planning and prepare for your Certified Marketing Executive (CME®) Exam.